In the middle of the pandemic, when baby boomers hit the milestone age of 75, they awakened to the reality of growing old in Ontario — and they’re not going quietly into nursing homes.

The deaths of thousands in long-term care was more than a wake-up call. It has turned into a growing movement and — for the first time — Ontario’s election polls are highlighting a powerful demand for a new, small-home style of long-term care, better at-home community supports and more day programs to help older adults stay socially connected, especially those with cognitive decline.